Pretty Little Thing – Burj Khalifa Projection

Online clothing retailer giant Pretty Little Thing announced the launch of their UAE store with a VIP dinner and a projection of their logo onto the iconic Burj Khalifa.

We were tasked with documenting the event as well as handling the filming permissions and permits. This required us to manage and obtain permissions from the venue, the Dubai Film and TV Commission and other various entities involved.

In order to document the 60 second long projection from multiple angles, as well as capturing the VIP event, this shoot required one producer, three camera operators, two photographers, one drone team and one assistant.

Following the shoot, we headed back to the edit suite to produce a video overnight, and delivered a 25 second main video and an 8 second drone projection video, both of which were released onto Pretty Little Thing’s social pages as well as local news outlets.