Telling stories that matter.

At First and Ten Productions, we bring brands to life.

We partner with ambitious companies to produce compelling content and tell meaningful stories. Founded in 2013 in Dubai, First and Ten Productions are renowned for nurturing great ideas (no matter how big or small) through fierce creativity, diligent work ethic, contagious energy and meticulous attention to detail. Working with everyone from large corporates to fresh-on-the-scene start-ups, we create visual, tactile and strategic content to engage viewers and provide rewarding outcomes for our clients.

We don’t just see things for how they are, but how they could be.
And we’re proud of that.

To tell your story through creative, compelling and value-driven narratives.

Become a leading production house for unparalleled quality, creativity and value.


We have a ‘no fear’ approach when it comes to our creativity. We’re driven by our ambition to always produce cool and engaging work for our clients.


For us, reputation is everything. Which is why we always work with honesty and integrity. Expecting the same from our clients, we build relationships on fairness, trust, ethics and sound judgement.


While we’re not ‘gear snobs’ we do pride ourselves on our ability to continuously update our technology and production equipment. We also ensure we innovate our day-to-day business processes IT back end and entire asset ecosystem to run a streamlined production house for our clients.


We’re people who love people. We get a kick out of making our clients smile, laugh and have fun on every shoot. We’re all about creating content that enriches people’s lives.


Flying solo for us is a no-no. Our impact is greater when we work together which is why we love to collaborate with our team, clients and suppliers to produce the highest quality results.


We’re geeks when it comes to technical excellence. We ensure output is of the highest quality and standard in all circumstances to guarantee the best output for our clients.


Born from humble beginnings, First and Ten Productions was founded in India in 1999 by husband and wife power team, Rajeev and Shivani. Having both worked in the production industry internationally they decided to combine their expertise in art, design, film and television, and set up their own company in Dubai in 2013.

As a huge American football fan, Rajeev named the company after that heart-racing moment when the ball successfully passes the line 10 yards downfield – 1st & Ten. A name clearly destined for victory and a true testament to how successful the company would become.

With the help of their two key partners, Peter and Tim, the company skyrocketed into success and FTEN shortly became renowned as the ‘go to’ guys for high level production within the commercial and narrative space.

Today, the team has grown to a talented team of 12 operating out of our 5000sqt foot warehouse in Al Quoz. Working together as producers, editors, designers, film makers, project managers and photographers, we’re passionate about bringing our clients’ brand to life in the most creative and compelling way.

Rajeev Virani directing a shoot with A. R. Rahman


We get things done, when others can't.

We’re a melting pot of diverse cultures, world-class talent, strong opinions and brilliant ideas. As different as we are though, one common thread is our relentless drive to produce exceptional work.

As a bunch of straight shooters and risk takers, we work collaboratively with our clients to push their limits and creative boundaries. No matter how large, challenging or demanding a project may be,we do it with good intentions and good vibes, every time.



Say hello.

We’re a down-to-earth, laid back bunch, who are always keen for a chat.
Whether you’re an ambitious brand looking to create great content, an independent creator whose talent we can lean on, or an eager individual wanting to join our team, then please get in touch, we’d love to hear from you.

First and Ten Productions LLCBuilding 42, 22nd Street, Al Quoz Industrial 4P.O. Box: 86071, Dubai, United Arab EmiratesEmail: info@ften.aePhone: +971 4 3466685 / +971 50 2919478 / +971 55 3796845