Born from humble beginnings, First and Ten Productions was founded in India in 1999 by husband and wife power team, Rajeev and Shivani. Having both worked in the production industry internationally they decided to combine their expertise in art, design, film and television, and set up their own company in Dubai in 2013.
As a huge American football fan, Rajeev named the company after that heart-racing moment when the ball successfully passes the line 10 yards downfield – 1st & Ten. A name clearly destined for victory and a true testament to how successful the company would become.
With the help of their two key partners, Peter and Tim, the company skyrocketed into success and FTEN shortly became renowned as the ‘go to’ guys for high level production within the commercial and narrative space.
Today, the team has grown to a talented team of 12 operating out of our 5000sqt foot warehouse in Al Quoz. Working together as producers, editors, designers, film makers, project managers and photographers, we’re passionate about bringing our clients’ brand to life in the most creative and compelling way.