FTEN partnered with 24 Fitness to create an ongoing library of social-first content designed to drive engagement and grow the gym's digital presence. Filmed over several months, the production focused on creating a mix of trend-led videos, workout content and lifestyle assets tailored for platforms such as Instagram and TikTok.
Working with a lean crew of a camera operator and photographer, we produced a flexible bank of high-quality photo and video content that gave the brand a consistent stream of marketing assets to support its social channels over an extended period.

Kit:
Sony FX3
Sony A7C R