FTEN was commissioned to capture the launch of Casaire's flagship luxury furniture showroom in Dubai, delivering both premium showroom content and comprehensive opening event coverage. Across two production phases, we first created cinematic visuals that showcased the craftsmanship, design and detail of the showroom's collections before documenting the official launch event with interviews, guest interactions and key moments throughout the evening.

Our team, consisting of a producer, photographer and camera operator, produced a suite of marketing assets including showroom films, social cutdowns and an event highlight film, giving Casaire a versatile content library to support both the showroom launch and ongoing brand communications.

Kit:
Sony FX6
Sony FX3
Sony A7R IV
Sony G Master Lenses