FTEN continued its long-standing partnership with Mitsubishi, leading production for the launch of the all-new Mitsubishi L200. Moving away from the traditional studio walkaround format, we developed a more dynamic approach that placed the vehicle in authentic off-road environments, allowing its capability, durability and performance to be demonstrated in the conditions it was built for.
Filmed across multiple locations in the UAE, we managed location sourcing and permitting to create a varied visual journey that showcased the L200 in action. To maximise efficiency while remaining budget-conscious, we delivered the production with a lean, agile crew capable of moving quickly between locations without compromising on production value. The final campaign included a hero launch film alongside a suite of supporting assets for digital and social channels.

Crew:
Director/Director of Photography
Producer
1st Assistant Director
2nd Camera Operator
1st Assistant Camera
Behind-the-Scenes Shooter

Kit:
Sony FX30
Sony Cine Lenses
Sony G Master Lenses