When winter rolls around in the UAE, the cooler temperatures make for the perfect time to go out into the desert. Unfortunately, this leads to trash being left all over the place. UAE based social media influencer Max Stanton, also known as Max of Arabia, asked us to join him as he roamed the vast desert, picking up trash along the way to do his part in cleaning up to help make the environment healthier to benefit humans, animals and the plant life.

We spent a full day in the Dubai desert, capturing Max’s motivation for cleaning up the litter, as well as his words of wisdom as to why it is important to keep the desert clean.

The edited video was posted to Max’s audience of 660K+ on his social channels and reached 129,545 accounts.