McDonald's – Signature Collection

In 2021, we were hired to produce a TV and social media commercial for McDonald’s to promote the addition of the new mushroom beef and mushroom chicken sandwiches to their Signature Collection.

We conducted a casting session in order to find the perfect actors for this project. During the shoot, we filmed each talent taking a bite into the burgers and reacting in a certain way.

The crew involved in bringing this commercial to life were one director, one producer, one camera operator, a photographer and two assistants.

The commercial was featured on McDonald’s UAE’s social media pages and the images were used in various online and offline sales assets, such as posters and billboards.

Gear used:

◾ Sony F55
◾ Sony 4K Cine Primes T2.0
◾ Sony A7RIV
◾ Aputure 300D, Aputure 300X
◾ Aputure Dome II / Latern