Mitsubishi Motors – Outlander 2021 Product Walk Around

In 2021, we were again hired to create a Product Walk Around video for a new Mitsubishi Motors car, this time the Outlander 2021, ahead of its launch in the Middle Eastern market.

Our team set up the studio by painting it grey and rigging the complex lighting set up before the shoot, and then spent a full day filming every aspect of the Outlander 2021 in great detail. This included capturing detailed close-up shots of the engine and interior.

Due to the complexity of the shots required, this shoot’s crew included one director, a producer, a DOP, a photographer, one grip, one lighting gaffer, one lighting assistant, and two production assistants.

The final Product Walk Around video was used by Mitsubishi Motors Middle East to display the car’s specs and support sales, and the TVC was released onto their social media pages to promote the car’s launch.