BMW - Abu Dhabi Motors - M Driving Event 2018
We are booked on a regular basis by Abu Dhabi Motors, the exclusive importer for BMW, Mini, BMW Alpina and the sole dealer for Rolls-Royce Motor Cars in Abu Dhabi and Al Ain, to document their events allowing customers to test the BMW M range, with various activities consisting of track driving, ski pan/car control and drag racing. The company/corporation boasts the largest BMW and Rolls-Royce showrooms in the world, which we have had the pleasure of filming and photographing.
In order to showcase the events in a way that would entice future customers to join, we made sure to capture everything from beauty shots of the cars and their interiors, to attendees enjoying the food and beverage provided, to the various merchandise available, to track-side shots of the customers racing in their designated BMWs.
We were hired to film and photograph a number of their events in Abu Dhabi across 2018, and required a team of one camera operator, one photographer and two assistants to ensure that we were able to capture content of the various activities taking place across the vast Yas Marina Circuit.
Following the event, we were subsequently required to deliver quick turnaround edits of a main hero film, up to 10 Instagram videos and a batch of images within a few days of the event. This content is used by Abu Dhabi Motors on their social pages to promote their events and bring awareness to their brand.