BMW - Abu Dhabi Motors - M Driving Event 2018

We are booked on a regular basis by Abu Dhabi Motors, the exclusive importer for BMW, Mini, BMW Alpina and the sole dealer for Rolls-Royce Motor Cars in Abu Dhabi and Al Ain, to document their M driving event. This event allows customers to test the BMW M range, participating in various activities including track driving, ski pan/car control and drag racing.

We spent the day at Yas Marina Circuit filming the events on the track as well as the attendees enjoying a day out, the food and beverage vendors and the merchandise available.

The crew for this shoot consisted of one camera operator, one photographer and two assistants.

Following the event, we delivered quick turnaround edits of a main hero film, 10 Instagram videos and a batch of images. This content is used by Abu Dhabi Motors on their social pages to promote their events and bring awareness to their brand.

Gear used:

◾ Sony PXW-FS7
◾ Sigma Art Lenses
◾ Canon 5DS
◾ Canon 5D MKIV
◾ Canon L Series Lenses
◾ Go Pro 7


To provide videos and images to promote the BMW M Drive events for Abu Dhabi Motors online and through social media.